I agree that what comes out of the box should work, whether it is a New Bright, Accucraft or Aster.
But those three brands offer product at widely different prices.
WHY?
I cannot answer with "absolutes" as I have no idea what the processes are that produce the products or what they cost or what the profit margin is for any of the companies.
TO ME, it is obviously a difference in raw material costs, amount of material, engineering of the product and the process that produces the product, advertising, shipping, and the profit margin the company is expecting.
Apparently, the people that are "in the know" but still purchase the New Bright product, expect it to be made of plastic and pot metal and to not be engineered nor manufactured to work well, or to work well for very long. (Those that are not "in the know", either take the unit back to the store for a refund or say, "Well, what did you expect? It was cheap!" and throw it away. Either that, or they only run it an hour or two per year for just a couple of years and then it gets sold at a garage sale where the next owner doesn't care how good it is as they only paid $5.00 for it.)
Now as to the Accucraft and Aster compareson... The companies both have an engineering department of some sort and a manufacturing setup, either 'in-house' or contracted out, and some sort of sales force.
I gather the assumption is that if both companies made similar models of similar locomotives, the Aster one would be more expensive and the Accucraft one would be less expensive.
The question then, is WHY?
The answer could be one or more of many causes.
1) Aster is reaping a windfall profit from their good name, or Accucraft is not making as much profit trying to increase their part of the market share.
2) Labor charges are different for the two companies.
3) Aster's subcontractors are charging more for the piece parts, than Accucraft's.
.... which raises similar questions and answers as to "why?"
4) Aster performs some manufacturing step that Accucraft does not.
5) Aster's assembly process is being performed by more skilled personell that Accucraft's.
There are probably a dozen other things (in various possible combinations) that might account for the difference in price.
The ASSUMPTION by some of us on this forum is that the price difference is primarily my number 4 above, influenced by number 5 ... i.e.: that Accucraft is skipping a manufacturing step and that step is in the QC department to get the assemblers' quality up to snuff.
I agree that if you plunk down a four digit figure for a "toy" it ought'a work right out of the box. But it is possible that if Accucraft were to implement the QC function that would get that result for you, you might, JUST MIGHT, have to add another 3 or 4 digit figure to the price, bringing the price to something similar to what Aster charges.
I, personally own two Aster locomotives and I cannot claim that they worked "right out of the box" because when the came out of the box The piece parts and nuts and bolts were in little plastic bags. They did work "right out of my hands", but that compareson is not at all fair.
I have seen and operated a couple of Accucraft locos and although they DID work "right out of the box" (I helped unpack them and fire them up) they had a couple of problems that were easily corrected. And there were a couple of things that "I" would have engineered differently, but then the same is true of my car, my TV, my telephone answering machine, my house, my computer and the new mouse that I just bought for it (and threw across the room when it revealed itself to be akin to dung in operation) and my two Aster locomotives.
If New Bright, Aster and Accucraft were all to produce a 1:32 scale model of the "General" (of American Civil War fame), I suspect that the Aster would be more expensive than the Accucraft and the Accucraft to be more expensive than the New Bright.
But that price differential would be indicative of some difference in the models... either variance in "engineering", "details", "materials", "construction" or some other thing that might influence my decision as to which one I would be tripping all over myself to purchase.
If the only difference I could perceive was profit margin, I would be buying the cheapest one!
If the difference is in construction faux pas I might go for the cheapest one and hope that my talents can make up for that difference... then again, I may recognize my limitations and go for the higher priced one; yet, it is possible that I would gain nothing for my additional outlay.
You want an Aster at a New Bright price... or somewhere between those extremes... the question then is, what reduces the price to the one you are willing to pay, without complaining that you paid too much for what you got. Personally, I think the New Bright is too expensive for what I would get, the Accucraft is pretty close to delivering what is paid for, and the Aster is well worth the price.
If you think the Accucraft is not as good as the price charged, then I have a wireless mouse you can have (it has only been thrown across the room once and it still works as poorly as it did yesterday when it was new!)