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In a story reported in both Advertising Age and the NY Daily News it was revealed that Google's ad campaign in New York City Subways created quite a mess. Google purchased wrap-around advertising (these are exterior ads that often look like grafitti) on the Times Square/Grand Central shuttle and included a "helpful" example of how Google Transit could aid travelers. In the example, which appeared inside the cars, the traveler is shown how to get from Grand Central to Madison Square Garden. The directions tell the traveler to take the 1, 2, or 3 train to 33rd street and then walk a block to Madison Square Garden. There is even a map showing the route as a diagonal line from Grand Central to 33rd and 7th avenue.

Unfortunately for Google's example none of the trains they suggested goes through Grand Central; they are all west side trains that reach 33rd and 7th by going south from Times Square. Google omitted mention of the two trains (the shuttle and the 7) that run between Grand Central and Times Square.



Now, it is true that only travelers who board the shuttle will see the advertising, but how many of them on seeing that they should board the 1, 2, or 3 at Grand Central would depart the shuttle before it leaves Grand Central and look for the specified trains at that station? Apparently enough do so that transit personnel and regular NY subway riders have had to show tourists the correct routing.

Google's advertising agency is in San Francisco, but apparently no one there thought to check the advertisement for accuracy before approving it..


Way to go Google! Who says it takes government to really screw things up? Private enterprise can do it well and perhaps with better efficiency.
 

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I always thought the argument was that private enterprise could do anything better than government. Here Google is proving that they can screw up just as efficiently as the government, that's all.
 

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Of course private enterprise can do anything better than the government. Including blunder
 

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The difference between a private enterprise and government screwup is that when the government does it, you get taxed for it.

Well, that is the way it used to be, now that the car companies have screwedup it seems we is gonna be taxed to pay for that too.
 

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Eyup. The middle class pays for it
 
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